Distributors, also known as distributors, are now an important branch that drives the sales of the labor protection industry. When the market rises, the argument that "the era of e-commerce is coming, dealers will have no business to do" is very popular. As practitioners of the labor protection industry, today we try to correct the name of the labor protection industry's distributors.
Let's take a look at the mode of purchasing labor protection products. Large-scale enterprises generally pass the bidding. I have seen several bids. For bulk purchase, it must involve products of N varieties and N manufacturers. I believe that few manufacturers can produce all kinds of products. Even if there are, the bidding enterprise may not accept all products produced by one labor protection enterprise according to the order. This also has a certain relationship with the national conditions. For example, a large foreign-funded supermarket, whose advertising agency in China is for two companies, why not act for one company? I believe everyone understands the relationship.
Let's talk about e-commerce. It is understood that the labor insurance industry has become a thriving e-commerce industry, and there are also those who have stopped halfway. The purchase of labor protection products is completely e-commerce. Regardless of its feasibility, I think it is impossible to do so in terms of industry characteristics alone. As for labor protection products, even a dust mask needs to be compared with three stores, one less layer and one more layer. The effect of adding activated carbon and breathing valve is different. I believe that there are not many industries that need to provide samples for e-commerce, but labor protection enterprises, basically!
In the labor insurance industry, even large online shopping malls are respectful of channel providers, and even keep their detailed information secret. The answer is self-evident. Channel providers are not only irreplaceable, but also valued by manufacturers.
At present, the market competition in the labor protection industry has led to a serious phenomenon of similar or homogenization in the promotion of brands, products and services by enterprises, and the promotion channel is also not like the early stage of market economy development. As long as you select a media and continuously invest some advertisements, you will have a brand, a channel, and sales will be completed. There are also some industry media such as "The Labor Insurance Man" who have realized this problem, promoting products and brands within dealers, and promoting the product advantages of enterprises in a targeted way.
In fact, an enterprise has only one eternal goal, which is to maximize its benefits or value, and to maintain the continuous improvement of its profitability. Who can maximize the value of the labor insurance industry channel, who can seize the market. The reasons are as follows:
1. The sales dispatched by enterprises are far from the most profound understanding of the local market conditions and market purchasing power of the channel merchants. The customer relationship is convenient to maintain, and the same region is also more cordial;
2. As a channel provider, it takes operation as its survival, and is more careful in accounting. It is more accurate in analyzing what kind of customers recommend what kind of products;
3. As the channel providers in the industry (except Dalian Lock), most of them are self-employed. They treat the market and work most seriously, work more conscientiously, and will do their best for their own business;
4. Channel providers are not only the export of sales products, but also the information carrier for manufacturers to establish corporate image/commodity image and let consumers have purchasing desire. Many channel providers in the labor insurance industry have established their own exhibition halls. According to the requirements of the manufacturers, channel providers can enhance the image of the shopping environment, pay attention to the feelings of consumers and professional service skills, which can naturally enhance the corporate image and product image, and also relatively easy to be recognized by consumers.
E-commerce is really a big cake, but few people can really eat it and digest it comfortably. Everyone is worried and puzzled, just don't be humane. Personal opinions, welcome to comment. I would like to dedicate this article to those channel merchants who are conscientious in marketing and making hard money.